Before an apple was an apple, it wasnt an apple.
Along the line of time, somewhere, something, somehow, created a thought.
Could a bin anythin that thought it up! Who knows how imagination is created? Anyway...
That thought may not have had solid form at this stage, it might have just floated around in some other far off place where all dreams and thoughts and feelings exist, just a floating mass of energy unaware that with enough belief it would soon take form as what you and I know of as fruit.
When the thought did finally take form for the first time, it didnt have a name; it just was what it was...
Until it was given a name, it was called an apple for reasons unknown, reasons that dont even really matter because it now was what it was; who else but the apple could deny that it is what it is?